The rise of artificial intelligence (AI) is changing how users search for information online. Traditional search engine optimization (SEO) is no longer sufficient to ensure visibility.
AI-powered search engines, such as ChatGPT , Gemini, and Perplexity , now provide direct answers instead of listing web pages. This shift has led to the emergence of Generative Engine Optimization (GEO), a new approach to digital visibility. Companies must adapt to these changes to remain competitive in AI-driven search results.
GEO is more than just a complement to SEO—it’s a completely new way of structuring content for AI engines that prioritize contextual accuracy, structured data, and user intent. Companies that adopt GEO strategies will be able to maintain their visibility, engage users more effectively, and gain a competitive advantage in the digital marketing landscape.